In In The Making, Michael Betz pulls back the curtain on what it really takes to create something meaningful—from personal losses to business wins, from burnout to breakthroughs.
It’s not a playbook. It’s a provocation.
It's a purpose-driven memoir
A raw and real invitation to live with intention, impact, and a little bit of audacity.
Grab your copy. Gift one. Start the conversation.
This isn’t just a book—it’s a catalyst.
🎙 Eron Bucciarelli on In The Making – Legacy, Loss & Building BeyondWill
In this episode, host Michael Betz talks with musician, innovator, and founder Eron Bucciarelli about how losing his father sparked the creation of BeyondWill—a platform reinventing how we approach estate planning. Eron shares how grief became the catalyst for meaningful innovation, how lessons from touring with Hawthorne Heights shaped his approach to startups, and why building a legacy isn’t about what you leave behind—it’s how you live now.
📖 From the book In The Making: “Tension—not failure—is often the clue that we’re outgrowing a chapter.” This conversation is proof that even heartbreak can fuel the most important work of our lives.
I’m a builder, a strategist, a gay man with a deep voice and a deeper passion for change. I’ve spent two decades helping brands, nonprofits, and movements grow with soul—and I finally put it all on the page.
This book is the most honest thing I’ve ever written.
This podcast is the most fun I’ve ever had.
And this moment? It’s just the beginning.
Let’s keep building. Together.
Get an exclusive free chapter of In The Making — plus insider insights, podcast bonuses, and first looks at new projects.
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